ASDA/Morrisons - comment

The competitiveness in the UK Grocery sector is not going away. ASDA is looking to cement its position, while Morrisons is looking to win back customers from Aldi and Lidl. We still expect some margin improvement in 2025, but this is increasingly likely to be driven by cost-cutting over price improvement.

https://www.retail-week.com/grocery/asda-and-morrisons-kick-off-new-year-with-price-cuts-on-hundreds-of-products/7047830.article