ASDA -comment

A new CEO would want to implement a strategy shift away from price matching with the discounters. Still, after a poor Christmas performance, the Chairman doesn’t feel he can wait to start implementing the turnaround plan he has promised. We still see a significant equity cushion under the SUNs.

www.theguardian.com/business/2025/jan/28/asda-ditches-aldi-lidl-price-match-scheme