Boparan - comment

We continue to observe rising prices for supermarket chicken. While our personal household data may be anecdotal, it is clear that the same chicken we have been buying from our supermarket has gone from £3.50 last year, to £3.80 in February and has since risen through £4.00 and £4.20 to its current price of £4.40. Sequential price rises of 5% are practically a monthly feature. Interestingly now, we have been offered a volume promotion. Presumably, we have reached a point where consumers begin to shift to other types of protein. But by our calculations, the price rises are catching up with the feed price inflation we have seen since the outbreak of the Ukrainian war.